Step and repeat banners, occasionally known as press or media walls, feature a repetitive arrangement of logos, graphics, or branding components, strategically organised to craft a visually captivating and uniform background. They’re frequently used at red carpet events, press conferences and other prestigious gatherings.
Why Are They Called Step and Repeat Banners?
Wonder where they got their name from? The term ‘step and repeat’ refers to the process of event attendees, celebrities or speakers stepping onto a designated spot, posing for photographs and then moving to another spot to repeat the process.
The repeating pattern on a step and repeat ensures that the event's sponsors, logos, or other branding elements are prominently displayed in the background of these media materials, effectively promoting the brands associated with the event.
Take a look at some of the step and repeat banners we’ve created using the Frameset UK backdrop solution below.
For top tips to help you create your own step and repeat banner, read our blog here or contact us.